Grand Theft Auto VI is already generating huge interest ahead of its launch, and the latest comments from Take-Two Interactive suggest that demand is even stronger than expected. Interestingly, the GTA VI Ultimate Edition is attracting more buyers than the standard version, showing that many players are willing to spend extra on the upcoming Rockstar Games release.
Take-Two Interactive CEO Strauss Zelnick shared the latest update during an interview with Variety. According to Zelnick, GTA VI pre-sales are running far ahead of the company’s expectations. However, he also made it clear that the company is waiting for the actual launch before declaring success.
GTA VI Ultimate Edition Gets More Pre-Orders
One of the most interesting details about the game’s early sales is the popularity of the GTA VI Ultimate Edition. During an interview in August, Zelnick confirmed that pre-orders for the Ultimate Edition had already surpassed those for the standard edition.
This is notable because premium editions usually come with a higher price tag. The strong response suggests that a considerable number of GTA fans are interested in spending more for the additional content and benefits included with the Ultimate Edition.
The overall pre-order numbers are also impressive. Estimates published in late October 2026 suggested that GTA VI had reached approximately 6.45 million digital pre-orders worldwide. PlayStation buyers reportedly accounted for around 74% of those purchases.
Take-Two Reports Strong Demand Ahead of Launch
Zelnick’s latest comments further highlight the excitement surrounding GTA VI. He confirmed that pre-sales are significantly higher than the company initially expected and said Take-Two would provide more information about the game’s performance after launch.
Industry analysts have also made some ambitious predictions for the upcoming release, with estimates suggesting GTA VI could generate as much as $4.5 billion in sales during its first week.
While these figures are still estimates, the early response gives Take-Two plenty of reasons to be confident. The popularity of the GTA VI Ultimate Edition also shows that demand is not limited to players looking for the cheapest version of the game.
Ultimately, the real measure of success will come after launch, when actual sales figures become available. Until then, GTA VI is already showing signs of becoming one of the biggest gaming releases in recent history.
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