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Turns out backlash actually works sometimes. Patrice Désilets, the man behind Assassin’s Creed, has confirmed that his new game 1666: Amsterdam no longer uses any generative AI, after the game’s earlier AI use sparked a fair bit of anger online.
1666 Amsterdam – Official Launch Trailer
Speaking to GamesRadar+, Désilets admitted the criticism caught him off guard. “Yes, I was a bit thrown by those reports,” he said, before clarifying that AI was only ever used early on, during conception and pre-production. “It’s been totally removed, and we won’t be using any AI anymore.”

Why now
The timing is what makes this interesting. 1666: Amsterdam just entered Early Access on Steam this week, launching August 25 at $24.29, so this isn’t some quiet clarification buried in a forum post. It’s a direct response, right as the game is trying to win over players.

Whether this convinces the sceptics is another story. But for a creator whose name is basically shorthand for a genre-defining franchise, publicly walking back the AI use says he’d rather keep trust with players than defend a shortcut.
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