GTA 6 Pre-Orders could push week one sales to $5 billion

Grand Theft Auto 6 hasn’t even had a proper marketing push, and it’s already on track to make more money in one week than most games make in a lifetime.

The numbers behind the hype

Newzoo’s Game Performance Monitor tracked $180 million in digital pre-order spending across the US and five major European markets in late June alone. Scale that up globally, and you’re looking at roughly $260 million in worldwide pre-orders already, with 21 weeks still to go before launch.

Newzoo’s Ronan Patrick was blunt about it, calling this the biggest opening week of pre-order spending the firm has ever tracked. He also shut down the wilder claims doing the rounds, saying it’s simply not realistic for any game to have already banked a billion dollars from pre-orders this early.

Why this could actually happen

GTA 5 made a billion dollars in just three days back in 2013, and it didn’t have anywhere near GTA 6’s level of pre-launch buzz. With most fans leaning towards the pricier $100 Ultimate Edition over the standard $80 version, a $4 billion opening week for GTA 6 doesn’t sound far-fetched at all.

We’re still waiting on GTA 6 trailer three. Whatever number Rockstar ends up hitting, this is only going to climb from here.

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