CDPR boss doubts that fully AI-Made games are the right path

Fully AI-made games are coming, whether the industry is ready for them or not.

That’s the warning from CD Projekt Red co-CEO Michał Nowakowski, who reckons studios making entire games through AI are an inevitability, even if he isn’t convinced it’s the right call.

Forty prototypes in a week

Speaking on an Unreal Engine panel, CDPR co-CEO Nowakowski recalled a conversation with the founder of an AI-based gaming studio. The pitch was blunt: forty prototypes built within a single week, narrowed down to five within a fortnight, with one of those launching as a finished game inside three weeks.

“Two weeks from now, I can have five games that I chose are going to be the best, three weeks from now, I’m actually launching a game,” the founder reportedly told him.

Nowakowski wasn’t sold. “Maybe that’s going to be successful, but I have some doubts whether this is really the path to follow,” he said.

An unavoidable shift

Development costs for big-budget titles have climbed sharply in recent years, and engines like Unreal are baking AI tools deeper into their pipelines with every update. That’s pushing more publishers to weigh AI generation as a way of cutting both time and cost.

Nowakowski didn’t elaborate on what CDPR itself plans to do about it, only that the trend seems set regardless of his reservations. Whether AI-built games can match the reception of something like The Witcher 3 is still unclear, but the industry looks ready to find out anyway.

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